Robert (Rob) Maribe Branch is a Professor of Learning, Design, and Technology at the University of Georgia, and the Head of the Department of Career and Information Studies. Rob earned a Bachelor of Science degree from Elizabeth City State University in North Carolina; and a Master of Arts degree from Ball State University. Rob taught high school in Botswana as a Peace Corps Volunteer and later joined the University of Botswana as a Lecturer in the Technology Education Department. Rob completed his Doctor of Education (EdD) degree from Virginia Tech in 1989. Dr. Branch worked as Fulbright Lecturer/Researcher at the University of KwaZulu-Natal in South Africa, where he co-founded the Master’s degree in Educational Technology, while conducting research on the complexities of student centered learning spaces. Dr. Branch is co-editor of the Educational Media and Technology Yearbook and co-author of the book Survey of Instructional Design Models. He also authored the book Instructional Design: The ADDIE Approach. Dr. Branch emphasizes student-centered learning and teaches courses related to message design. Dr. Branch’s published research focuses on diagramming complex conceptual relationships and other complicated flow processes. He is a Past President of the Association for Educational Communications and Technology (AECT).