• .Disseminating information with regard to current research in Hong Kong, overseas and other regions, members' accomplishments and research projects through computer networking and printed media.
• Co-ordinating and collaborating research projects with other related associations locally and internationally.
• Building a close-tie with the Association for Educational Communications and Technology in Washington, D.C., USA.
• Organizing and conducting educational technology training courses and workshops for local members as well as professionals in the mainland, and other regions.
• Strengthening local links with all levels of educational sectors in introducing the functions of educational technology.
• Co-ordinating and planning in the production of instructional media for exchange among members and for publications.
• Setting up scholarships for graduate students who are interested in studying educational communications and technology, and awards for outstanding educational technologists.
• Organizing creative educational media projects, exhibitions and giving awards to outstanding works.
• Organizing study trips or research presentation teams to attend the AECT annual international conference.

Goals

• To promote for the public benefit the advancement of educational communications and technology.
• To advance the professional quality and standards of educational technology and related issues in Hong
• To share the professional experiences by means of meetings and conferences on subjects of general interest in educational communications and technology.
• To hold workshops for those who desire to pursue further development in the related area.
• To broaden the goals and influences of the Association to other local and international educational associations and media industries.